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    “How I Work”: Joe Martino, Sr Director Global Sales & Business Development Appuri @Advisor__Joe #HowIWork

    Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

    Which Marketing Messages Sway the B2B Tech Buyer’s Decision?

    PHOENIX--(BUSINESS WIRE)--The “U.S. Technology Marketing Report,” developed and commissioned by LAVIDGE, reveals how technology buyers respond to marketing aimed at winning their investment dollars. Among the key findings: 40 percent of decision-makers ...

    3 Marketing Lessons I Learned from Black Friday

    Black Friday and Cyber Monday (BFCM) is the wild west. Gone are the days of everyone secretly holding back offers and launching them at 6am on Black Friday. Companies are getting earlier head starts on the offers and many are even running their sales well ...

    B E N E F I T, a Singapore founded Marketing and Advertising Start-up Acquires Panama-based Direct Affiliate

    SINGAPORE - Media OutReach - 29 November 2017 - B E N E F I T , a local affiliate network start-up in the marketing and advertising industry, recently revealed their successful takeover of Direct Affiliate, an Affiliate Network based overseas in Panama.

    What the Heck is Facebook “Ad Scent” and How Can I Use It to Get More Leads and Sales?

    It doesn’t matter if you’re a star copywriter or you’re just starting out promoting your network marketing business. If somebody clicked on your ad, then you said something that got them genuinely interested in what you got on the “other side ...

    Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

    (Kivi gets them too. It’s a bit of a nightmare, honestly.) Some requests are genuine and actually focus on nonprofit marketing or fundraising. In these cases, I will either feature them in Mixed Links or publish their original post. But more often than ...

    Should I Use Hashtags in my Pinterest Ads?

    Now that Pinterest has brought hashtag support back to the platform, there’s reason to wonder – will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked around, and now I’m ready to share what I dug up ...

    12 Surprises I Found Marketing My Debut Novel

    Marketing To Hunt a Sub, my debut novel, is a whole lot different from my non-fiction pieces. In those, I could rely on my background, my expertise in the subject, and my network of professional friends to spread the word and sell my books. Fiction–not ...

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