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    How Content Marketing Can Save Your Digital Marketing Strategy

    In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt ...

    Mobile Marketing, LLC Partners With WFCA

    Ahead of the weekend, Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, announced a partnership with The World Floor Covering Association (WFCA) to provide retailers with a unique ecommerce platform to sell area rugs ...

    The dirty side of content marketing

    The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it. Content marketing is an endless game. Your company ...

    LEGO APAC marketing team sees senior departures

    Rafael Scislowski (pictured), LEGO Group’s senior director of Asia Pacific (APAC) regional marketing has exited the company. Scislowski, who resigned from the role has now joined Uber as its marketing director of Southeast Asia, effective December 2017.

    The Marketing Group disposes of bar and club specialist

    Marketing services group The Marketing Group PLC (NASDAQ OMX:TMG) has further trimmed its portfolio of companies. Creative Insurgence, a specialist in marketing for bars, clubs and restaurants, is being sold back to co-founder Aaghir Yadav, who will return ...

    Salesforce Marketing Cloud certification helps Aussie make bank

    marketing positions, he instead offers one suggestion: "If they don't have a Salesforce Marketing Cloud certification, don't interview them," Harper said. "That's because I really think it is a great litmus test." With eight areas of study -- including ...

    Solving the Distributed Social Marketing Dilemma

    Most business units had a budget allocated to the channel—albeit a meager one. They were hiring or dedicating resources, even if those resources included unpaid interns. Some had social marketing strategies, though precious few had successfully connected ...

    Tech Marketing Content Trends to Watch in 2018

    Susan Thomas is a B2B tech marketing executive best known for her ability to deliver creative thought leadership strategies to support high-growth companies. Founder of 10Fold, Susan built the agency to become one of the top 10 independently owned PR ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Why And How Semantic Search Transformed SEO For The Better

    Some search optimizers like to complain that “Google is always changing things.” In reality, that’s only a half-truth; Google is always coming out with new updates to improve its search results, but the fundamentals of SEO have remained the same for ...
  • What’s next for technical SEO?

    Google is also giving us more data than ever before. In the beta for Google Search Console, we have a lot of new tools for technical SEO, including the Index Coverage and AMP Status reports. These are great for showing the types of problems on the website ...

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