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Pay Per Click Advertising, Pay Per Click Advertising Secrets Exposed Make Over $25

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    Programmatic “Wide Open To Abuse” As Annual Advertising Spend Increases

    Advertisers will have spent over £3 billion on programmatic advertising by the end of 2017, up 23.5% compared to last year, according to a report from eMarketer. The report explores the total UK digital display ad spend over the last 12 months and finds ...

    The changing face of advertising and its implications for 2018

    To prepare for the future chief marketing officers would do well to realign their budgets, moving funds from blanket advertising to invest in technologies that enable them to build authentic ... Is your advertising working? If, like most corporates, you ...

    How advertising can power growth beyond Brexit

    The first stage of the negotiations has concluded, clearing the way for the all-important trade talks. But the job of making advertising’s case to government has only just begun. Our future depends on creating the best possible environment for our ...

    Advertising Your Small Business: Small Budget, Big Results

    If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things ...

    Interview: Dubai Airports lauds new advertising ‘Trinity’ with Dubai Duty Free and JCDecaux

    UAE. Dubai Airports has lauded the importance of a breakthrough three-way partnership it has struck with anchor retailer Dubai Duty Free and advertising concessionaire JCDecaux. In an interview with The Moodie Davitt Report (see below), Dubai Airports ...

    Trinity Mirror expects revenue dip as advertising slumps

    Newspaper publisher Trinity Mirror said it expects revenue to fall by 9pc, as advertising spending shrank and circulation fell in the last three months of the year, as it pursues a takeover of the Express. The fall is slightly greater than the 8pc revenue ...

    Combating mobile advertising fraud is a top challenge for majority for enterprise marketers

    Mobile is fast becoming an important channel for enterprise marketers with 70% of them planning to increase their mobile ad budgets over the coming year. However, just 19% of them have a systematic fraud prevention system in place. That’s according to a ...

    From cryptocurrency to consolidation: 3 advertising trends to watch in 2018

    2017 was an eventful and disruptive year in the digital advertising and media industry. Big name brands like Proctor & Gamble and JP Morgan Chase pulled their ads from media outlets and platforms like YouTube. Facebook has undergone increasing criticism ...
 

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  • 5 Must-Know SEO Concepts to Help You Prepare for 2018

    In other words, it’s time to stop thinking of mobile as an adjunct of your desktop site and start prioritizing your mobile SEO first. The goal of Google’s Hummingbird update in 2013 was to improve search accuracy by better understanding searcher intent.
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    ... professional is to increase the visibility of a brand or website in search and to attract qualified visitors that have the potential to engage. The art and science of SEO can be very complicated. But a quote I recently heard from author and life coach ...
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    Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit ...
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