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Pay Per Click Advertising, The Most Powerful And Versatile Advertising Concept Today

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    US advertising and marketing revenues set to grow 3.2% this year to 0.5B

    Total US digital & alternative media is on pace to grow 11.6% in 2017 to 9.6 billion, while traditional advertising & marketing is projected to decline 1.0% to 0.9 billion, per the just-released report, the first of three in PQ Media’s annual ...

    WPP : Advertising firm WPP sells Japan partner to Bain

    SIR MARTIN Sorrell's advertising firm WPP has agreed to sell its stake in Asatsu-DK (ADK), its Japanese partner, to private equity giant Bain Capital. WPP - which owns just under 25 per cent of ADK - also indicated yesterday that if the deal goes ahead ...

    University of Sydney slammed by Advertising Standards Board over 'criminal' campaign

    "These women make up around 34 per cent of the female prison population but only two ... use the struggle of refugees and those detained in offshore detention as an advertising strategy," she told the Herald. The Advertising Standards Board found the ...

    Nearly 70 of digital display advertising will be traded programmatically in 2019

    67 per cent of digital display advertising will be traded programmatically by 2019, up from 59 per cent this year, with the value of advertising sold reaching nearly bn. According to Zenith, the value of advertising sold programmatically will be .5 ...

    Best talents in advertising to be announced at Hall of Fame Awards on Nov 24

    The annual awards celebrate leading individuals, advertisers, agencies and advertising campaigns for the year ... Lego - Build Amazing' campaign by iris Worldwide (Singapore). 56 per cent of the submissions this year (compared to 40 per cent in 2016 ...

    Advertising companies struggle to adapt to a new world

    “We were producing too much content, so this year we will produce 30 per cent [less],” says Keith Weed, the Anglo-Dutch group’s marketing director. “Some misunderstood this to mean we were reducing our advertising but we weren’t.” He adds that ...

    A publisher’s guide to video advertising

    Another report from the IAB notes that programmatic video buying is also gaining ground and within their sample of 358 agencies and marketers (all spending more than million per year on digital advertising) 45% of digital video ad spend were bought ...

    ITV fails to reassure investors as advertising revenues continue to decline

    The commercial TV giant, which is behind shows like The X Factor and period drama Victoria, posted a 4 per cent decline in net advertising revenues in the three months to the end of September. That means a 7 per cent fall in the nine months, better than ...

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